Why Should You Use WordPress?

When you decide to build a webpage, be it for a blog, various personal interests, social networking, or for a business, you invariably hear somebody advocating for the use of WordPress. Invariably, you also hear a good many people warning that there are some stags when working with it. It does require a somewhat sophisticated

Persuasive Strategies and Rhetorical Devices

There are three types of persuasive strategies; a good argument will use the combination of all 3. Logos – logical argument; an appeal to logic or reason Ethos – appeals based on the reliability, credibility, or expertise of the writer Pathos – appeals to the audience’s needs, values or emotions A rhetorical device is a

We should all be allowed to work from anywhere

Right now, I’m sitting at a picnic table in the middle of Center Square Park in Blue Bell, PA. The sun is shining. The birdies are chirping. It’s a beautiful, 83-degree summer morning in July. A seemingly nice man just parked and took his dog into the fenced dog play area to my left. And

How To Improve Your Ecommerce UX To Increase Conversions

In the same way the first glimpse of the interior of a store needs to make a strong impression on potential customers, the first impression of an eCommerce site can make or break a potential sale. Analyzing user experience – or UX – can make a huge difference. The First Impression When users visit your

5 Ways To Optimize WordPress Performance

WordPress powers millions of sites around the world. It is, in fact, the most popular content management system. However, there are a few things that can impact its performance. We’re going to take a look at a few important optimizations you can do to keep your site performing well and securely. WordPress Security Is Vital

ISC Executive Search Adds To Infrastructure Development Area

In Kevin Costner’s famous movie, “Field of Dreams,” the classic line was, “If you build it, they will come.” In our country’s challenging economic times, that movie line would read more along the lines of, “If you build it, it will probably remain vacant for quite some time.” That is why ISC Executive Search has

Dr. Steven Cress Joins Champion Eye Center

ASHEVILLE, NC – Champion Eye Center already had the eye care market cornered around Asheville, N.C., and now they have it totally surrounded with the addition of Dr. Steven Cress. Dr. Cress allows the Champion Eye Center family to expand its services and hours, making it even more convenient for patients. Starting in November, Champion’s

How to Increase Web Site Traffic

With the current change in economic climate, it’s important to see results quickly and to lower your risk. With an Online Press Release, you see an immediate traffic increase to your website without spending a lot of money. You also start to build a good base of content about your company- which significantly helps in branding your business online.

Pre-Marital Marketing

So imagine I’m back on my wedding day and just as the preacher is reciting the vows, “Do you, Jason take Heather…” Heather looks into my eyes and says, genuinely, ”Now, the first two months you get nothing and it’ll be slow to start thereafter, but trust me, in six months you’ll thank me.” What do you think my