A GOURMET WEB EXPERIENCE FOR RITA'S ICE
The Client
Project Highlights
CHALLENGES
Rita’s Italian Ice had an ambitious vision for its digital future: a website that made finding the nearest store effortless and empowered managers to update dessert flavors instantly. But their first attempt with another agency stalled, and their goals remained out of reach. That’s when Rita’s turned to One Blink Tech for a fresh approach.
“We stepped into a project that had been spinning its wheels for years,” recalls Jay Syzdek, CEO and Founder of One Blink Tech. “The challenge wasn’t just the technology—it was rebuilding trust, realigning priorities, and delivering results where others couldn’t.” Our team worked closely with Rita’s leadership to streamline the scope, restructure the site’s architecture, and implement tools that made flavor and store updates as simple as a few clicks.
THE SOLUTION
We delivered a fully functional, scalable platform that gave Rita’s the agility it needed to grow. The new website didn’t just meet the original objectives—it became a key driver for customer engagement and operational efficiency. At One Blink Tech, that’s how we define partnership: solving real problems and creating tools that make growth inevitable.
At the core of this transformation was the store locator—arguably the most essential piece of the puzzle. “But let’s be real,” says Jay Syzdek, CEO of One Blink Tech, “that’s a problem the industry’s solved countless times. There’s no need to reinvent the wheel.”
The real challenge was deeper: connecting to Rita’s legacy back-end database. “We had to ensure that when a store manager updates something—hours, ice flavors, new desserts—it flows to the site instantly and seamlessly.” To make that happen, our engineers collaborated with Rita’s team to build a custom API from the ground up, tailored to their exact needs. Meanwhile, we led the charge on all front-end development, ensuring the user experience was as smooth as Rita’s signature ice.
BENEFITS OF WORKING WITH ONE BLINK
Rapid execution
The One Blink team delivered Rita’s new site in just three months—at half of the original budget. The results? A massive win for the client.
“When we got into the codebase left by the previous agency, it was clear we had to start fresh,” says Jay Syzdek, CEO of One Blink Tech. “It was a tight timeframe, no question, but we trusted our process. This project was yet another confirmation that when we stick to our system, we deliver. The client was thrilled with the final product.”
Jay credits the success to more than just technical expertise. “When there’s a hard deadline, it’s all about focused execution. But unlike most agencies that burn out their people, we do the opposite. We pay our devs exceptionally well for their speed and dedication and reward them for going above and beyond. It’s simple: when your team feels valued, they’ll do incredible work—and that’s what we delivered here.”
An agile, global knowledge base
Remote and hybrid work may be the buzz now, but at One Blink Tech and DMG, we’ve been operating that way for over a decade. Jay Syzdek saw the potential early: build agile teams that don’t need to share an office to deliver extraordinary results.
“The secret sauce,” Jay says, “is clarity—crystal-clear processes, defined roles, and precise expectations. You can’t run a remote team effectively by winging it or reacting to problems as they happen.” That disciplined approach has created a tight-knit, high-performing group with a turnover rate well below industry norms.
Today, our team spans the globe, with talented individuals in China, Bangladesh, Eastern Europe, Western Africa, the UK, and across the U.S. Many have been with us for years—a rarity in this industry.
Why the loyalty? “We don’t just hire for the lowest rate,” Jay explains. “We pay at least double the local average and reward successful projects with solid bonuses. It’s simple: if our people are happy, our clients are happy. And happy clients stick around.” It’s a philosophy that doesn’t just build teams; it builds partnerships.
The power of experience
At One Blink Tech and DMG, continuous learning isn’t just a buzzword—it’s baked into the culture, starting with the leadership team.
“What truly sets us apart is the depth of experience we bring to the table,” says Jay Syzdek, CEO. “Both myself and my business partner Jeffrey Whitt—a former Psychological Operations Specialist in the U.S. Army—have spent years honing our craft. We don’t just rest on what we know; we actively seek out new ways to grow, adapt, and improve.”
This mindset translates directly to how we approach every project. “We’ve seen it all,” Jay continues. “We know what it takes to make a project successful because we’ve delivered time and again. Meanwhile, some agencies enter the market, slap a $250k price tag on a basic WordPress site, and then nickel-and-dime the client with endless add-ons. That’s the opposite of how we operate. We focus on delivering value, not padding invoices.”
At One Blink, it’s simple: experience drives efficiency, and efficiency builds trust.
Recap
The Rita’s Ice project was a testament to the precision and capabilities of One Blink Tech and DMG. Taking over midstream, the team delivered a fully functional website in record time—at just 50% of the original budget.
“At One Blink, we take ownership seriously,” says Jay Syzdek, CEO. “It’s never acceptable to collect a paycheck without delivering results. We always ask ourselves: ‘Would we proudly put our names on this?’ For Rita’s, the mission was clear, and we rallied every resource and process we had to make it happen because we knew how much it mattered.”
Tight deadlines aren’t for everyone, but they’re where One Blink thrives. “When it’s time to hit that power-up button, we don’t just meet expectations—we crush them,” Jay adds. “That’s what makes us the partner businesses can count on when the stakes are high.”