From Joe Vitale’s book, the AMA Complete Guide to Small Business Advertising.
The following help you begin the buying trance…
- make money
- save money
- save time
- avoid effort
- get more comfort
- achieve greater cleanliness
- achieve better health
- escape physical pain
- gain praise
- be popular
- attract the opposite sex
- conserve possessions
- increase enjoyment
- gratify curiosity
- protect family
- be in style
- have or hold beautiful possessions
- satisfy appetite
- emulate others
- avoid trouble
- avoid criticism
- be an individual
- protect reputation
- take advantage of opportunities
- have safety
- make work easier
