You want to create a blog to promote your business, but you’re not sure what approach to take? Not to fear, AgencyCoder is here to help get you on the right blogging path.
No matter what you call it, blogging is writing. There are a few simple rules and tips that you should remember in order to make your writing interesting and effective.
Don’t try to be something you’re not
You’ve always heard that honesty is the best policy in the Boy Scouts. At home your mother probably told you this as well. Well, honesty is also a key to successful writing. Write about what you know and about what has helped you create your business niche. There’s no need to embellish or fabricate. When you’re blogging, just let the honesty flow.
Even if you don’t have a Fortune 50, 500 or even 5000 company, if you’re still running a business in this fragile economy, you’re doing something right. People can benefit from your insight as long as you keep it real. So in the course of coming up with topics for your articles, keep in mind your strengths. One technique that we use over and over again- and we do this WITH our clients- is to write a list of strengths that we can speak to. Let’s say you’re an attorney, and one of your strengths is the fact that you have over 25 years of personal experience with the law. Now that’s something we can speak to!
Creating blog topics
As often as possible, you want to keep your blog centered on your business or services that you’re trying to promote. Your topics, though, don’t have to involve intricate details of your comprehensive business plan.
Blogging about something that you discovered during a routine business day that helped you save time or money will be of interest to other business owners. Even when you are blogging about something that is off the main subject area of your business, try to think of a link you can insert that will bring the blog back around to the task at hand.
An example might be if you want to talk about your favorite charity or non-profit that you volunteer with, why not let others know how you manage to do that activity and still keep your business running smoothly? You can also tell readers how your philanthropic efforts help you run your business.
How to write your blog
Whether writing a blog, a web content article, or a church newsletter there are some things to remember that will make your efforts more successful
Get to the point
The longer you take to make your point, the less chance you have of keeping your readers interested.
Keep your writing simple
There’s no point in trying to throw in flowery words that will make people think you are the smartest thing since Stephen Hawking. It’s best to keep your writing at a middle school level. From time to time it is helpful to use specific, industry-related terms if they help you explain what you need to get across, but even when you’re doing that, break it down into simple, digestible chunks.
Know your target audience
No matter what you are writing about, remember who it is intended for. If you keep the subject matter interesting to your audience, you will get more mileage from your blog.
Just get started blogging!
Lastly, the worst thing you can do is wait. If you don’t get started blogging, you won’t make a blog. It sounds silly to even say that, but there are a ton of people who have big dreams of blogging for money, but they get stuck on not knowing what to do. For most people, the only way to learn is to do it. Make your first article. In three years you’ll look back and think it was terrible. But the articles you will write in three years will be far better and you’ll be glad you got started!
If you need a little help getting started. just contact us and we can walk you through it. We can teach you or do it for you.